WordPress auto updates plugins | Canonical Chronicle

WordPress auto updates plugins | Canonical Chronicle


– So what is the CMS that 99% of SEOs and 25% of the internet currently use? – [Man] Everybody is looking
for the door to the new economy but actually, it’s a window. – No, no, it’s not Microsoft FrontPage, but shout out to the OG 90’s kids that used to build websites in that. It is of course WordPress
and they’ve made some much-requested changes
to fix hacked plug-ins. In this week’s Canonical Chronicle, we’re gonna talk about that plus Google ad support being delayed, the page layout algorithm, and Google’s view on W3C validation. So without further ado, let’s get into it. (funky music) Now at Type A, we love WordPress, but if it’s not a custom
built, it’s gonna need updates, and if you’re not careful, you
could wreck the entire site the moment you drive
it out of the showroom. (tires screeching) (crash) But now WordPress version
5.5, you can actually download and install
plug-ins and have them automatically update
to the latest version. Now this is good for a couple of reasons, last week, Search Engine
Journal reported that a handful of WordPress
plug-ins were being hacked at scale by link resellers. So if you ever see something
called a niche edit, that’s a hacked WordPress link. So with the new update, this should patch most of these issues, and reduce the overhead
for business owners and for webmasters. Now our official advice for
anyone who’s using WordPress, minimize the amount of
plug-ins you’re using, and get a custom build, or think about maybe using a less commercially vulnerable CMS, something like Craft CMS. Now, as digital marketers, we are not the most patient of people, and when it comes to
dealing with Google ads and GMB teams, they’re
usually, you know, very fast and responsive people to deal with. (beep) Nah, I’m only kidding. However, due to the COVID-19 pandemic, they have released a
statement saying that things are going to be a little
more delayed than usual, so you’re gonna need to
wait a bit longer than usual to get answers to your questions
and get your ads reviewed. The official statement from Google said: “Important update: As a
precautionary health measure “for our phone and chat
support specialists in light of “COVID-19, some Google
Ads support options may be “unavailable or delayed. “You can still reach us
through the contact form.” LOL “We apologize for any
inconvenience this may cause “and appreciate your patience. “This message will be updated
as the situation changes.” Now it’s great that they’re keeping communication lines open
with us and doing their best amid this global health issue, however if you’ve got a serious ad review that needs to happen, you’re gonna be at
least two to three weeks before you get your ads live, sorry. (quiet music) – He waits, that’s what he does. – You remember back to
2012 and the search world, kind of like the wild west, you could literally rank
anything by loading up that spam gun and then
pointing at whatever page you wanted to write. (yelling) Now at that time, Google was
introducing a lit more measures around page quality to stop
low-quality pages from ranking, in particular they were
very concerned with pages with too many ads where you couldn’t find the real content on the page. This week, John Miller added
some additional clarity to what this actually means
and how we should be thinking about page layout. In particular, he said that
it’s not actually the number of ads on the page that they care about, they actually care about how hard it is to find the main content if
it’s hidden by lots of ads. Essentially saying if the
user experience is bad and they can’t find
what they’re looking for when they click from the SERP there’s probably a penalty at play. Now, if you go to the Google Homepage and try to validate it to W3C standards, guess what? It doesn’t validate. It’s very broken. – [Announcer] On what was later
revealed to be a broken leg. – That’s because they
don’t actually care about validating according to W3C standards, the web moves way too fast to adhere to those standards anymore and there’s libraries and technologies being created everyday that it makes it completely impossible to keep up with. But back in the day, SEOs thought that having a W3C validated
website was actually an essential ranking factor, and to be honest, like, it
wasn’t really that bad advice. Making sure your website is
compliant with web standards, you know, is actually quite a good thing if you think Google’s gonna like it. Fair enough. This week, John Miller took
to address the W3C validation in webmaster hangout saying: “In general, W3C validation
is something that we do not “use when it comes to search. “So you don’t need to worry
if your pages kind of meet “the validation bar or not. “However, using the validation
is a great way to double “check that you’re not doing
anything broken on your site.” So, there you have it, you can use it just to make sure that it is,
kind of, technically sound, But ultimately not a ranking factor. That’s everything for this
week’s Canonical Chronicle, if you liked this video,
please do hit the like button, and if you loved it, please subscribe. And until next time,
we will see you later.


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