What are Google Shopping Ads?

What are Google Shopping Ads?


If you’re a Shopaholic like me, you’ve
definitely done your fair share of browsing Google Shopping ads when you’re
on the hunt for a certain product. What are google shopping ads? If you’re
not sure what I mean, Google Shopping ads are the sponsored results you see when
you search for a product like, “really big fluffy sweaters.” Google Shopping ads are
great if you want to sell your products online or even just get your products in
front of Google searchers. Stay tuned to hear more about the different types of
Google shopping ads and how you can use them to grow your business. Welcome back! While you’re here, don’t
forget to subscribe to our YouTube channel and sign up for our weekly
newsletters so you never miss out on the latest in digital marketing. All right, so
let’s get down to business, specifically how Google Shopping ads can help your
business sell more online. If you set up Google Shopping ads, your products can be
featured at the top of the search results. You can potentially get your
brand and what you sell in front of an audience that is already looking for
your products. As Google says, you’ll get qualified leads through Shopping ads
because you’re giving people the information they need to make a purchase.
If someone types in the query, “brown boots,” they can see ads for a selection
of boots, the cost, ratings, and where to buy them. They can make a purchase
decision right from the Google search results if they see something that
catches their eye. You also have access to data that can tell you how people are
engaging with your ads. Not to mention, these ads take up quite a bit of real
estate in the search results. They can put you above your competitors because
they’re the first thing someone sees when they search for a product like
yours. Your shopping ad can push a competitor’s search ads and any organic
search results down and get your vital product information where it should be:
right at the top of the search results. I’ll talk about two common types of
Shopping ads on Google. The first is Product Shopping ads.
You’ve probably seen these when you do a quick search for an item on your
computer. The typical elements to a Product Shopping ad are a photo of the
item, the cost, the titl,e and the store that’s selling it. So let’s search for
“winter hats.” You see a carousel of Product Shopping ads at the top of the
results that have photos the business selling them, prices, and a description.
The next type of Google Shopping ad is the Showcase Shopping ad. You’ve
probably seen these while shopping on your phone.
A Showcase Shopping ad is like a virtual display in a storefront. You see the
store’s name and a few products along with examples of the product either
being used or styled. So if someone types in the search, “winter
scarves,” on their smartphone, they’ll see the Showcase Shopping ads featuring
brands and their selections of winter scarves, alongside photos of people
wearing them. Cozy sweaters, winter hats, winter scarves,
I guess you’re unintentionally helping me shop for my winter wardrobe. What is
the cost of Google Shopping ads? There are a few ways to pay for your ads. You
can pay for Product Shopping ads on a cost-per-click basis, meaning you pay
when someone actually clicks on the ad. So if your ad pops up in front of
someone who doesn’t immediately click, you don’t have any associated cost. With
Showcase Shopping ads, you’re charged when someone engages with your ad, also
known as cost-per-engagement. Google defines engagement as someone opening a
collapsed ad and keeping it open for 10 seconds or clicking the app, so again,
even if someone doesn’t engage, they’re still seeing your brand and your
products at no cost to you. Google also offers smart bidding for Google Shopping
campaigns, meaning you set a certain goal and your budget, and Google Ads makes the
bid for you to achieve your specific goals. I will say though that you don’t
bid on keywords for Google Shopping ads. Google uses product information that you
provide through Google Merchant Center and pulls up your ad based on the user’s
search. In Merchant Center, you can create and optimize a product feed with your
necessary product information so that your ads stand out. If you don’t have a
Google Merchant Center account you’ll definitely want to set one up so you can
start getting your products to show on Google. To get your ads showing, you want
to link your Merchant Center account with your Google Ads account. Google lays
out how you can do this on their support pages. You can also reach out to our
team of experts and we can help you get started
with Google shopping ads. How do you optimize your product feed for your
Google Shopping ads? Something to remember when adding products to your
Merchant Center product feed is that you want to leave people enough info to make
a decision from your ad, so when you’re writing a title, be specific. If you’re
selling mittens, and I know I keep going on about winter clothes, but if you’re
selling mittens and they come in a pack of five, make sure you tell people the
quantity so they know what they’re getting. if you have designer scarves,
name the designer and use their brand authority to get people interested. Just
think about what you would want to know about your product when working on your
Google shopping ads optimization. And that’s a wrap! if you’re ready to start
driving leads from Google Shopping ads, give us a call at eight-eight-eight, six-
oh-one, five-three-five-nine, or contact us through our website. And we would love
it if you subscribed to our YouTube channel and checked out our blog. We have
a lot of great digital marketing content every week. See you next time!


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